Joanna Gaines Target Magnolia New Home Paint Collection

Hearth & Hand isn’t the only thing from Joanna Gaines that will be available at Target. Starting Sunday, April 1, another beloved Magnolia product will hit the shelves at the Bullseye.

That’s right: Joanna’s paint line, Magnolia Home, is coming to Target. Launched in 2016, the line is a collaboration with KILZ and aims to take the guesswork out of choosing a wall color.

“You go into a paint store and see 20 or more different grays,” she told Apartment Therapy when the line first launched. “I picked my favorite tone and give you three options: a light gray, a medium gray, and a dark gray.” And with a limited palette, the designer focused on timeless, nature-inspired hues, something that you’ll “still love in five years.”

Target will stock a curated selection of the paint collection (yes, there’s a hue called Shiplap) in stores and online.

That’s not all that’s new; the Gaines’ collection, Hearth & Hand with Magnolia, is getting a spring refresh at Target, too. There will be 150 new pieces added on April 1, including items for outdoor and gardening, family gatherings, Mother’s Day, and DIY home projects.


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